In John’s stage presentation, he provides a cheeky and entertaining insight of what it’s like to work with Jerry Seinfeld.
And he explains WHY Jerry’s campaign worked wonders and how this same marketing formula can create an avalanche of new clients for any business.
John will keep your attendees riveted with his quick wit and captivating stories about the world of marketing.
His proven “direct-response” marketing system has been responsible for avalanche sales increases for countless businesses.
And in his stage presentation, he gives everyone a sneak-peak behind the curtain of his most successful campaigns.
Jerry has only ever done two advertising campaigns in his career, one for American Express and the other for Microsoft.
Then a few years ago, along comes John Dwyer, representing his client, a small Australian financial institution called the Greater Building Society.
Now let’s keep in mind that according to Mashable (a Hollywood company that tracks the net worth of celebrities), Seinfeld’s net worth is an estimated $820 million.
He is reported to be the most elusive celebrity in America when it comes to getting him to endorse products or companies.
So how did John Dwyer talk him into doing TV ads for a small Australian bank?
That’s where John’s stage presentation becomes even more motivational for attendees, as he explains how a combination of persistence and craftiness got Jerry’s attention and ultimately, the deal across the line.
John explains that not many people realise it, but the first airing of the Seinfeld show in 1989 disappointed NBC executives and they decided not to proceed with any more.
He explains how Seinfeld convinced one NBC executive to “give it another shot” and through his own personal persistence, Seinfeld scored another 4 episodes – which of course we all know turned into one of the most successful, long-running sitcoms in television history.
In his presentation, John highlights that any successful person, celebrity or not, has an important quality that should be inspirational to everyone
During his presentation, John gives everyone an insight into what it’s like to work with Seinfeld, including:
In John’s talk, he reveals “the secret ingredients” to his Seinfeld advertising campaign which contributed to its phenomenal success. It’s one thing to have a major worldwide celebrity involved in your TV ads, but it’s another thing to devise a way to ensure this turns into extra sales for the advertiser.
Fact is that most “celebrity-led” marketing campaigns fail miserably – because they simply “label-slap” the famous person or sports star onto everything.
This is where John’s “marketing ingenuity” comes to the fore and he shows attendees the Wow Factor “direct response” formula he used in the Seinfeld campaign to ensure its success.
This is an unconventional marketing formula that everyone can take away and use in their own business.
And John explains that when first hearing of the formula, Jerry Seinfeld was against it – and proposed an alternative.
But when John explained the logic and rationale behind his “herbs and spices”, Jerry was onboard one hundred percent – and the rest is history.
And that’s the great thing about John’s Conference presentations, he pulls back the curtain and gives all attendees his “winning recipe” for attracting new clients – so they can implement his unique system in their own business.
One of the reasons the Seinfeld sitcom was so incredibly successful was because of its “down-to-earthness”.
The characters were everyday people doing everyday things – but in an exaggerated fashion.
And that was the X-Factor to the show – it struck a chord with all of us, because it featured things that happen to all of us.................but Jerry and his team managed to exaggerate each situation to a hilarious level.
And in John’s presentation, he highlights how this strategy should be part of every business’s marketing and communications.
He demonstrates how many companies are way too stuffy when it comes to both internal and external communications – and how we should all “lighten up a bit” if we want to motivate staff and get the attention of prospective clients.
And just as the Seinfeld show “exaggerated” everyday events, businesses need to inject some “wow factor” adrenaline into their product or service offerings.
In other words, “turn up the volume” when it comes to making an offer to one’s target audience.
John lives and breathes his “wow factor mantra” and aside from the huge Seinfeld marketing coup, he demonstrates lots of other examples of winning ideas that leave the audience spellbound.
When it comes to marketing one’s products or services, John tells the audience to “forget just about everything they’ve ever been told by advertising agencies or Uni lecturers”.
He admits that his wow factor marketing philosophy is unconventional – and he explains “that’s why it works”.
He cites that at one stage of his life, he and his wife had 6 children under 12 years of age – and during this time, he spent a gazillion dollars on McDonald’s Happy Meals – and it wasn’t because of the junk food, but rather because of the “wow factor” of the free plastic Disney toy!
In other words, Macca’s has successfully taken everyone’s eyes off the price and onto the “wow factor” toy.
And John shows his audience “how” to do this for any business.
He reveals his proprietary “Wheel Of Wow” marketing system and showcases a goldmine of creative marketing ideas that have proven to be winning concepts for his clients.
He shows his audience how to attract new customers, ones who pay more, stay longer and tell everyone about your product or service.
Given that John’s avalanche marketing tactics have resulted in over $15 billion worth of sales, he knows what works when it comes to building sales.
In his presentation, John explains “why” businesses shouldn’t price discount – he explains that it’s simply not sustainable.
He shows the alternative of “value-adding” and provides lots of case studies to demonstrate the power of his marketing mantra.
He also highlights that 95% of businesses don’t use direct-response marketing tactics – and shows his audience how to become part of the 5% of businesses that do!
During his delivery, he shows attendees how to attract new clients both offline and online – and here’s just some of the “nuggets of gold” he touches on:
Part of John’s presentation is devoted to encouraging everyone to
“never, ever, ever, ever, ever, ever, ever give up.”
He highlights that every successful person has lived by this mantra and he encourages attendees to “keep going” no matter what obstacles they are facing.
He explains his own situation, where he experienced tremendous success in the early 90s, only to hit rock bottom in the mid-90s when one of the 25 employees in his marketing company made a horrific printing mistake that cost John millions.
He lost his home and all assets and had to start from scratch all over again.
John shows everyone how he made some very bold decisions at that time (one involving Steven Spielberg!) and within 14 months, paid back the millions of dollars to those he owed and set sail once again on his entrepreneurial journey.
He explains that at the depths of his despair, when he was forced to live in a one bedroom apartment with his wife and three children, he had a word with “the big guy upstairs”.
He asked for a helping hand and promised that if things turned around, he would do something big to inspire others that “dreams could come true”.
So when John bounced back, he kept his promise to “the big fella upstairs” and produced a national TV program called Dreams Can Come True.
A series of one-hour specials was picked up by the Ten Network and the program, hosted by Daryl Braithwaite, created tears of joy around the nation.
The program featured incredible dreams being delivered to worthy people who had suffered a tough break.
John shows a 5 minute snapshot of the program during his presentation, where Jay Campbell a 15 year old wheelchair basketballer, experiences the ultimate surprise of hearing he is going to Chicago to meet his hero, Michael Jordan.
John also arranged for a 13 year old cancer victim called Emma to meet her idol, Princess Di.
And he and his “Dream Team” arranged other amazing dreams to come true, such as homes being built, unlikely family reunions and surprise meetings with world-renowned celebrities.
And who did John rally to help make such dreams come true?
None less than Meatloaf, Michael Jordan, Princess Di, Paul Hogan, David Duchovny (X-Files), Steven Spielberg, Mal Meninga and lots of others!
Trust us, his “never, ever, ever, ever, ever, ever, ever give up” component of his delivery is one of the most motivational and uplifting presentations you’ll ever witness.
And when he closes with the 5 minute video montage of his Dreams Can Come True national TV program, there’s not a dry eye in the house!